Description

Experience immersive home entertainment with the Samsung QE77S90HATXXU 77″ OLED Glare Free Vision AI Smart TV (2026). Featuring a stunning 77-inch OLED display, this premium television combines self-illuminating OLED technology, Glare Free with Real Black & Real Colour, and Samsung’s advanced NQ4 AI Gen3 Processor to deliver breathtaking 4K picture quality, vibrant colours, perfect blacks, and exceptional brightness. Powered by Samsung Vision AI Companion, the TV intelligently enhances every viewing experience with AI-powered recommendations, real-time optimisation, and interactive assistance.

The NQ4 AI Gen3 Processor, driven by 128 AI neural networks, intelligently optimises picture and sound while 4K AI Upscaling Pro transforms lower-resolution content into stunning near-4K quality. OLED HDR+, HDR10+ Adaptive, Real Depth Enhancer, Color Booster Pro, Auto HDR Remastering Pro, HDR Brightness Optimizer, and Ultra Viewing Angle work together to produce incredible contrast, lifelike colours, and remarkable detail in every scene. Samsung’s Glare Free technology significantly reduces reflections while maintaining deep blacks and accurate colour reproduction, making it ideal for both bright and dark rooms.

Built for next-generation gaming, the QE77S90HATXXU features Motion Xcelerator 165Hz, Variable Refresh Rate (VRR), AI Motion Enhancer Pro, Auto Low Latency Mode (ALLM), AI Auto Game Mode, and Samsung’s Ultimate Gaming Pack for ultra-smooth gameplay with exceptional responsiveness and minimal input lag. Whether you’re gaming on the latest consoles or a high-end gaming PC, you’ll enjoy fluid, blur-free action and stunning visual performance.

The immersive audio experience includes Dolby Atmos®, Object Tracking Sound Lite (OTS Lite), Adaptive Sound Pro, Active Voice Amplifier Pro, 360 Audio, and Q-Symphony, allowing compatible Samsung soundbars to work seamlessly with the TV speakers for richer, room-filling surround sound. Finished in Samsung’s elegant LaserSlim Design, the TV blends beautifully into any modern living space. Running on One UI Tizen OS, it also provides access to Samsung TV Plus, Gaming Hub, SmartThings, Apple AirPlay, built-in voice assistants, Samsung Knox Security, and up to 7 years of Tizen OS upgrades for a future-ready smart entertainment experience.